There is no such thing as "free beer"

Look at the pictures below, both from intro movies of two games: It's not a question which game has more sexist clichés. In World of Warcraft every races have large sexual dimorphism where the females are considerably smaller, much-much thinner and have human-like shape and generally look "chicks". The same clothing somehow shows much more skin on a female avatar. In EVE Online, the worst that players can create is a twisted camera angle that looks down on the cleavage of the avatar. The clothing is absolutely functional an non-sexy. The woman on the picture above - despite barely wearing clothes - radiates power and competence instead of sexiness.

Now guess which game has larger female percentage in the audience! Well, bad news feminists, the one with the sexy elf chicks have one of the largest in the gaming industry while the one with the powerful and competent pilot has one of the smallest. It's not just a video game issue, the party that endorse(d) Rush Limbaugh, who coined the term Feminazi has much-much more female voters than any feminist organization ever had.

Why? In short: because in World of Warcraft you can get anything by doing trivial jobs, while in EVE you actually have to take some risk and effort (not much, but still more than press a random key). Being content with freebies, refusing to do anything isn't restricted to men.

There is an extremely sexist custom, something that constitute outright discrimination: men have to pay entrance fee to clubs, women not. I've yet to see a feminist marching against it. I guess they also like free beer. Obviously, there is no such thing as free entrance or free drinks. The club lives from income coming from paying customers: men. Women has to somehow compensate them. And they indeed do. Can you really blame the men if they consider women's body an object if it can be bought with an entry ticket and some booze? The sad fact is that sexism is very comfortable for lazy women. They can get awful lot of things from guys by offering sex, sexiness or housework. I don't mean that it's comfortable for women in general, a competent woman surely suffer a lot from sexist "jokes", unwanted dating attempts, having to prove her competence in situations where male peers don't. But for lazy women, it's paradise. A useless, dumb, lazy man can only expect help from his family (the basement dweller cliché), while women can expect it from large amount of sexist men.

There is no such thing as sexist political party. There is no such thing as sexist movement. There isn't a man with any office who'd say a sexist statement in public (and could hope to keep that office). There is no such ideology as sexism. There are just a bunch of lazy, dumb, unsuccessful guys who feel entitled for respect just because they are men. And there are a bunch of lazy, dumb, unsuccessful women who feel entitled for freebies just because they are women.

I'm obviously not blaming the women for the survival of sexism. Accepting free beer is smaller act than offering it. I merely state that they have more to lose, so they should work harder to stop it. If I live near a river, I have more reason to pack sandbags during flooding than the guy living on the hill.

The first thing women could easily do is stop tolerating obvious sex-toy-elves, countless Damsel in Distress quests, systematic mass-murder campaigns against sentinent races and generally a World where you can only advance by performing violence and there is no way to advance by building, creating or caring. Of course the rest of the games are harder, so abandoning WoW would mean abandoning easy game victories too. Well, one should have priorities. The same goes obviously with free drink offers.

Now, can someone create an easy, entitling game with no sexism in it? Unlikely. Ask a bunch of people to draw a picture of two people, one cutting lumber, the other caring for a child! They will draw a stereotypical male lumberjack and a female mother or baby-sitter. Despite the description is totally gender-neutral, the outcome will be not and this is "normal" in our culture, people just fill the holes with their (indoctrinated, sexist) preconceptions. The opposite (female lumberjack, male baby-sitter) would be a comedy/parody. The same thing happens when a game developer is tasked to create a heroic player and some weak non-player characters who are at his mercy. Despite the task is again gender-neutral, he will "naturally" make the hero masculine, while the positive NPCs are made to be women, elderly, children, disabled or members of a lesser race or class. The audience will also "naturally" accept this, and would reject the opposite as a comedy. The solution is not creating a situation which trigger strong cultural resonance in both your developers and players. Since easy games are all placing the player to the position of power and domination over other characters, they will all be sexist or comedy beyond help, save for a few totally human-absent games (like Tetris).